I’m sure by now you’ve probably seen a hundred different “identify your perfect client” avatar exercises.
You know, where you identify the ideal client who will dance in circles with a smile on their face while they hand you money for what it is you offer. They are the person who values you and what you provide and if you are committed to your brand message, you know that person like the back of your hand.
BUT… what happens when someone does that same dance but they are NOT your ideal client?
Do you take their take their money anyway and do the best you can?
Do you say thank you but no thank you and move to the next dance floor?
Last week, I was in the middle of a discovery call with an amazing woman who is looking to make 2016 her year to shine in business (btw, you can book your FREE 30 minute breakthrough discover call here). I felt the energy and excitement. I had no doubt she had the drive to succeed.
I LOVE women like that!
I have created three online businesses I am proud of and I can help anyone duplicate my success. Helping super passionate women achieve personal and financial freedom by being their own boss? Well, it’s my jam and I do a happy dance as much as they do about it.
There was only one problem… she wasn’t my ideal client.
While she had a lot of the traits of my ideal client.. there was a big left turn. She was building a small business in her town.
Could I have shown her how to rock her social brand and build her brand? Sure. Could I have given her a solid system for time management? Absolutely.
Could I help her deal with distributors and shipping and such? Could I help her deal with employees not showing up? Could I help her figure out the contracts with the building landlord?
No. Those things are not my skillset.
I know I can help online entrepreneurs stand out on social media so people WANT what they offer. I know how to help them set up systems and structures for productivity and balance their time for long term success. I know I can help build their brand and share their programs and services in a way that will grow their income. I know how to help build passive income (bc let’s face it… passive income is the B-E-S-T).
So, what did I do? I said no to her money because it wasn’t fair to either of us. But especially HER. It wasn’t me downplaying myself but instead owning my strength and keeping my promise to serve others first.
I wanted to share this with you because I remember the time when I thought my ideal client was “anyone who was willing to pay me” and that thinking got me nowhere. When I steepened into a place of serving others above all and staying true to my strengths and those I can help the most… I watched as my success grew.
In saying no, life brought me a whole lot of YES.
YES as in the right people having room to come into my life so that I could serve them best. YES to having more personal time because I wasn’t trying to figure out how to deal with a bunch of people I couldn’t connect to. And YES to the ability for me to LOVE what I do because I am working with those who light me up inside.
You do not work with everyone #daydreamachiever, you work with those who have needs you can truly serve.
Don’t forget that.