Hands up! Do you have more than 50 messages in your inbox right now?
Or did you just laugh while saying “try 500!”
At this point, those closest to me already know (and are probably annoyed by) the fact that if they hand me their phone to look at something and I see a three digit number in red over their inbox… the first thing I’m going to tell them to do is clear out their e-mails.
I can’t help myself.
I run multiple online businesses yet I can’t tell you the last time I had over 40 messages in one inbox at a time. And that’s not to brag but to say that… it’s possible to stop the e-mail overwhelm while running an online business.
How do I keep my primary e-mail (Yep! This one right here!) my personal productivity powerhouse?
- Rock Your Own Retail Therapy
No retail or online stores are allowed in my inbox, except to send me an order confirmation. The minute I get their next “this is on sale!!” message, I unsubscribe and continue on with my day.
Do I really need to know that Kohl’s/JCP/any store is having ANOTHER 25% sale? Or that the planner I only buy once a year is having a special on refills I don’t use? Nope. And neither do you.
Oh wait, you don’t like to pay full price when there’s a coupon out there? Same here! TIP: When I am at a store or about to buy online, I just pull up buxr.com or retailmenot.com and grab the appropriate coupon. Win, win! 🙂
- The Unsubscribe Button – USE IT
You like to opt-in to cheat sheets, videos, ect. and learn from others in your industry. Great! That means you are teachable and willing to grow in business. However, all those opt-ins and follow up messages can add up FAST! Am I right??
Take a look through your inbox. Do you see names coming up time and time again as unread or even deleted… and you can’t remember who they are or the last time you’ve actually read one of their e-mails? Are they adding VALUE to your business?
If not, it’s time to say goodbye and part as virtual friends. Not everyone is going to connect with each other out there and if that person/coach/mentor isn’t someone whose content you are excited to read… it’s best to remove yourself from their list (and them from your e-mail). This allows you to soak up the awesome information you are being given by those who you want to be connected with throughout your business.
- Set a Focused Time and Strategy
Have you ever tried answering an e-mail while waiting in line at the grocery store? Or in between clicking through tabs on your computer? As much as I thought multi-tasking was a skill of mine in the past… I soon learned that it was actually one of my biggest flaws. By multi-tasking, it’s not possible to give 100% of our effort into one thing… and my clients deserve 100%. And so do yours.
In order to accomplish this balance, I had to develop a focused time and strategy for my emails. I set three specific times in the day when I go into my email. In other words, you aren’t going to hear from me other than those times because that’s when I can truly be focused on YOU.
This is time that is dedicated specifically to being in the moment of responding to messages in my inbox using the following strategy for the order I read them: Current or previous one on one clients/group program members, future one on one clients/group program members who are working on final details, e-mails specific to upcoming events/trainings I am involved in, general inquires and messages from people I follow (aka the ones that made it through the cut in step #2).
TIP: If you are using gmail and an assistant, you could have your assistant go in and even pre-mark these for you so that you already know where to click and/or answer the general inquires on your behalf.
I believe in making room for any abundance you want in your life and if you are looking for more clients and opportunities to come your way… you’re going to need to make room for them to reach you.
The people’s lives you are about to impact shouldn’t be caught in between 1,254 other things in your inbox.
Remember, you always have control of what’s coming into your life. And that includes your inbox as well!