You know you have something that can make a huge difference for others. I mean, it’s made a difference for you already, right?
Yet, it seems like no matter how hard you try to share what you offer… crickets.
Social media feels like you are talking to a wall.
People aren’t opening your messages
(or worse, you can see they have and didn’t respond).
You tried Facebook ads and yea… that was a dud.
Where are all the PEOPLE at?! You know… the ones everyone said would come when you put in the work (which you are).
You may not want to hear this but here’s the truth…. everyone is right. The people are there.
You just need to get clear on a few things in order to get them coming to you.
Here’s the top three things that will help you attract new clients to your online business:
1. Know your ideal clients and get laser focused on serving them.
You’ve probably heard people talk about knowing who your ideal client is and maybe you’ve even completed an exercise in finding yours in the past where you wrote down everything about them and their pain points/needs… but are you actually honoring what you wrote down?
Honoring your ideal client means looking for and speaking to only them. Not second guessing that they are out there or switching up your message every other day trying to please the masses The only person you are in business to serve is your ideal client… which means you may ruffle feathers of those who aren’t. And that’s ok. Your brand, your message and everything you offer is for your ideal client.
Many entrepreneurs make the mistake of trying to serve everyone.
They throw the net so wide that they have no choice but to conform to surface level sharing, non-specific offers and people who don’t truly connect with them because they don’t know what they really even DO.
Things you should know:
– Who do you connect with the best?
– Who do you NOT connect with?
– What is their day to day life like? (married, single, children, job, ect.)
– What is their biggest stressor keeping them up at night?
– What are they saying to themselves that they would never say out loud?
– What specific results are they looking for? And can you give that to them?
– In what ways have not getting those results impacted their lives?
By knowing the answer to these questions, you can create content that speaks directly to them and their needs on your social media outlets, your e-mail lists, your opt-ins, blogs and/or live streams.
Who doesn’t want to be around the person who knows the answer to all their questions?
2. Stand on your soapbox and OWN your gifts.
You know what’s keeping your ideal client up at night.. now what makes YOU the perfect person to give them the RESULTS they want?
Most likely, it’s going to come from your personal story. You’ve either experienced what they have been through and overcame it OR something happened in your life that has pulled you towards your business and helping this niche… and you’re pretty damn good at it too.
Not sure what makes you the perfect person? I want to challenge you to journal exactly why you do what you do.
If it’s just to help people… dig deeper. WHY did you really start this? WHY is this business really worth building, even when life hands you big fat lemons?
If it makes you want to cry, you’ve most likely hit the nail on the head. Are you sharing THAT with your audience? Do they know the deep seeded WHY behind what you do… the same way you know what’s keeping them up at night?
If not, you’re most likely not owning your gifts and because of that, what you are putting out there is surface level stuff.
Your story and your ability to connect with others is your unique stamp. It’s what will stand you out and attract the RIGHT people to you. The people who can look at you and say “she GETS it.”
3. Go get your clients.
You know who you are meant to serve and why you are going to knock their socks off with what you have… now it’s time to go out and get them and get them on your e-mail list!
Where is your soon-to-be tribe hanging out when it comes to social media?
If your ideal client is a mom of a newborn who is between the ages of 28-38, she is most likely on Facebook and Pintrest.
However, if your ideal client is a mom of teen children who is between the ages of 35-45 and works a high-level corporate job, Linkedin would be on your list. Snapchat would be a long shot at this point. You want to know where they are hanging out… and then get there yourself.
Next, you’ll want to dig even deeper. Within their platform, what are they actually looking for and who are they following?
Let’s take that same new mom… on Facebook she could be following Gerber, Huggies, TheBump.com and/or the Babycenter.com. Great! You can now target your Facebook ads to those specific pages and/or tap into their communities to add value to the moms already engaging there.
Not sure what they may be following on a given platform?
I love to leverage Pintrest for this! Do a search for in Pintrest, and take a look at the blogs that are pinning, within that search term. For example, if I do “stay at home mom healthy” I can find Momables.com. If I search “female entrepreneur,” I find Inc.com. Jot them down and create a list. Then go look at those blogs and see where they have the largest audiences. That’s where your people are!
There you have it! Three surefire ways to attract those you are meant to work with in your online business.
Now that you know WHO they are, WHAT they need, WHY you are the one to help them and WHERE they are…. it time to give provide them with some of your best FREE content (aka an opt-in/freebie) in order to bring them from social media to your e-mail list.
Now the question is… are you willing to go out there and get them?